"People forget what a powerhouse Disney was in 2019," said one exec close to the theatrical industry (Disney released seven of the top 10 movies at both the US and global box offices that year). And its slate has industry leaders excited. But after the summer movie season, it released its remaining 2021 slate with an exclusive theatrical window.Īs of now, Disney is expected to release its movies this year exclusively in theaters. In November, CEO Bob Chapek said that the company was "sticking to its plan of flexibility."ĭisney sparked frustration with NATO last year when it released "Black Widow" simultaneously to theaters and Disney+ Premier Access. "We've heard similar feedback from Brian."ĭuring a speech at last month's exhibitor conference CinemaCon - where the studios showcase their upcoming films for theater owners - John Fithian, the CEO of NATO, went so far as to declare that day-and-date was "dead as a serious business model."īenedict Cumberbatch as Doctor Strange in "Doctor Strange in the Multiverse of Madness."ĭisney has won the theater industry back over, even though it's the only major studio that hasn't announced some sort of windowing strategy for its 2022 slate. and his excitement for the business show that theatrical is an important mechanism," said Rolando Rodriguez, the CEO of Marcus Theatres and chair of National Association of Theatre Owners (NATO). "The energy and enthusiasm that David Zaslav brings to Warner Bros. Discovery, and Brian Robbins, who became head of Paramount Pictures last year.
The theater execs say major studio execs have reassured them that they're committed to the theatrical experience - including those new to the industry, such as David Zaslav, the CEO of the newly formed Warner Bros. "The bigger a movie succeeds in the cinema, the bigger it is on the auxiliary markets." "The exclusive window is in the interest not just of the exhibitors but the studios," Mooky Greidinger, CEO of the Cineworld theater chain, told Insider. Account icon An icon in the shape of a person's head and shoulders.
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